Go PR Events Management Goes Live

Go PR events

We are thrilled to announce our latest service. Go PR Events Management.

Our highly experienced and dedicated events team can manage and promote your next event, conference or seminar. 

With extensive experience in the process of conference and seminar production, Go PR Events handles venue selection, venue negotiation, speaker recruitment, programme production and management and logistics including registration and onsite set-up, 

Our services include:

Venue sourcing. 

We will find a venue that’s exactly the right size and with the right atmosphere, and we’ll negotiate the best price and book it. 

Sponsorship. 

If you’re looking for event sponsors, we know who to ask, what will convince them and how to set up the legal agreement. 

Promoting the event. 

Another vital first step is a dedicated conference website, to catch and maintain all that early interest. We can create this for you and we’ll complement your online presence with effective and cost-effective event marketing including advertising, direct marketing, social media and print. 

Venue management. 

Including audio visual, catering, staffing, ticketing, badging. 

Content/agenda management. 

We’ll help you create the programme agenda, liaise directly with speakers and managing their presentations so that it runs smoothly and professionally on the day. 

Networking. 

If your conference needs a social programme, our professional team can organise dinners, receptions, networking sessions, guest speakers and activities, providing an even greater experience for your delegates.

Virtual Reality Is Becoming A Reality

So it seems that Google has declared its hand as far as virtual Reality is concerned. At the Cannes Lion Festival the global giant says it is developing technology that will bring VR to the forefront of our lives. They’ve created a VR experience that they have been testing which apparently involves sharks and jumping off huge heights. Sounds scary. They then look at how the senses react and how this lines up with the feeling of being somewhere else. It’s mind boggling stuff akin to the classic Schwarzenegger film Total Recall. Actually, with Google’s self driving cars project not dissimilar to Johnny Cabs, I wonder whether the company isn’t a little obsessed with this early 90s classic. Will we see Clay Bavor, who heads Google’s VR project, pull a golf ball out of his nose at the next Cannes Festival? Perhaps.

What’s really interesting is the potential of VR and how it will influence and change the way things work in this world. Bavor believes that VR is going to touch everything, with the ability to put you anywhere, to put you in a different space, to create an object in front of you that as far as you can tell it’s really there.

Imagine being in the market for a house and being able to view it without actually going to see it in the flesh. Imagine sitting with your loved ones when they were 20 years younger . Imagine experiencing a holiday to Thailand without stepping on a plane. The possibilities are endless.

I love the idea but there’s no substitute for the real thing. I just hope that they don’t handcuff me to the chair before they put the helmet on my head.

Why I Disagree With PR Week’s editor-in-chief

There’s an interesting article in today’s PR week on the changing role of public relations over the years. Danny Rogers, PR Week’s editor-in-chief says that while PR may have changed the general position has remained the same. Whilst I agree with that I’m not sure I agree with Mr Rogers’ argument that content is just what we’ve always produced but in a different form these days. That’s fine when it comes to producing storylines and images, but these days PR people are expected to know and provide much more than that. These days PR people, especially those who specialize in particular industries, are expected to know enough to write byline articles, blogs and opinion pieces on the subject. We have become an extension of their marketing team and as such we are required to know as much about the technology or service and then produce well constructed comments about the industry as if we have been working for the client company for years ourselves.

When I first started in PR it was fine to know enough about the client to write a decent press release or case study and even then you’d get a brief beforehand. These days it’s much more involved. We need to get behind the philosophy of the company, understand what they are aiming to achieve then produce compelling content to help them get there. There are no cosy briefs, just a few bullet points to steer us down the right thought path then the rest is up to us.

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