Go PR Events Management Goes Live

Go PR events

We are thrilled to announce our latest service. Go PR Events Management.

Our highly experienced and dedicated events team can manage and promote your next event, conference or seminar. 

With extensive experience in the process of conference and seminar production, Go PR Events handles venue selection, venue negotiation, speaker recruitment, programme production and management and logistics including registration and onsite set-up, 

Our services include:

Venue sourcing. 

We will find a venue that’s exactly the right size and with the right atmosphere, and we’ll negotiate the best price and book it. 

Sponsorship. 

If you’re looking for event sponsors, we know who to ask, what will convince them and how to set up the legal agreement. 

Promoting the event. 

Another vital first step is a dedicated conference website, to catch and maintain all that early interest. We can create this for you and we’ll complement your online presence with effective and cost-effective event marketing including advertising, direct marketing, social media and print. 

Venue management. 

Including audio visual, catering, staffing, ticketing, badging. 

Content/agenda management. 

We’ll help you create the programme agenda, liaise directly with speakers and managing their presentations so that it runs smoothly and professionally on the day. 

Networking. 

If your conference needs a social programme, our professional team can organise dinners, receptions, networking sessions, guest speakers and activities, providing an even greater experience for your delegates.

End of the Road For ClickZ and the SES Conference

I was saddened to hear that the SES Conference is to close. I have to add however that I wasn’t entirely surprised.

Reality PR used to run the PR for the SES show when it was hosted by Matt McGowan. Many of its speakers were the A List as far as search was concerned – the likes of Danny Sullivan, Mike Grehan and Chris Sherman brought gravitas to the event, with a wealth of knowledge and search experience that businesses and delegates devoured. The exhibition floor was packed with exciting new and established businesses eager to show their latest wares in search marketing and related products.

Then in 2007 it all changed. Danny and Chris announced that they were no longer going to speak at the event. Instead, they went on to form SMX. Search had been around long enough for people to want something more in depth and that’s what SMX was able to offer.

Sadly SES didn’t evolve. It stayed firmly on the first rung of the search marketing ladder, offering the same material and, in many cases, the same speakers. I went to the event every year and it became very predictable – the same three streams – beginner, intermediate and advanced, the same agenda and in most cases the same presenters. Attendance numbers fell and exhibitors started to cancel their regular stands. It was no longer a relevant show. The audience had moved on and sadly so had the sponsors. I used to walk around the floor chatting to the exhibitors and they would mostly tell me that the place is now full of vendors and the leads the show generated were few and far between. But still SES plodded on here and around the world. It didn’t change its format or its content, it failed to listen to the feedback it received from delegates and sponsors and it was running at a loss. So, what was once a giant of the digital marketing circuit became a shadow of its former self and limped on until management decided to pull the plug. Such a shame. It used to be the highlight of the year for many and I certainly have great memories of the show in its glory days.

 

 

We’re not all walking into the walls just yet.

As we enjoy an Indian summer and head reluctantly into Autumn it seems that 2016 has not become the year of the VR headset.

A couple of years ago several prominent tech writers predicted that this would be the year that VR headsets will take the market by storm. By 2017 we’d all be walking around like faceless zombies immersed in our own virtual world.

It hasn’t quite happened yet has it? I’ve no doubt VR will be mainstream at some point, unless new technology is developed in the meantime and the format becomes redundant like the Betamax video. One of the issues I have is that the price of headsets can be anything from £15 to £150. That’s a massive jump. Why?

Facebook is selling a virtual reality hardware device this year for the first time, and barely mention it. They’re keeping it all low key. Why?

It’s still a work very much in the development phase. We are not quite there yet with the technology and there needs to be lots more research to make virtual reality better in the future.

I am excited about it but I’m also saddened by this technology. As a dad, I want my children to be sociable. I want them to interact with others and have confidence in social situations in the real world. VR is another shift in the wrong direction. When will it be that we have to slip on a VR headset to tell our children that dinner is ready?

2017 will be the year of the 360 degree video ad

Just as 2016 has become the year of augmented reality and Pokemon Go it looks like 2017 is going to be the year of the 360 degree video ad. Virtual reality is sizzling across the ad landscape right now. Facebook and Google has already made huge moves in this space and Snapchat just announced a 360 degree campaign for Sony’s new horror flick Don’t Breath. The technology is evolving at an incredible rate with production going beyond the 360 degree view to enable users to push forward. Just as it is used in film trailers, 360 ads are improving the user experience.

More brands are flocking to this advertising format and 2017 will see it become mainstream across mobiles and tablets.

Businesses Need To Understand How PR Has Evolved

PR has and always will be about great communication and building effective relations. You want PR to support your sales process, whether you’re a start up or a large established business and that would be through a programme that raises awareness of whatever it is that you do and the great things your product or service does for your customers. Customers being anything from a mum looking for a treat and up pops your tasty new low calorie granary bar, or businesses looking for a new app or marketing tool to help them run more efficiently. It really doesn’t matter, whilst the target market and the set of media are very different, the PR process and the end result is the same. It about generating media coverage through news stories, articles and the like while managing reputations. PR has been operating like that for a very long time.

Make no mistake this is still a fundamental part of PR but just like every other discipline, it has evolved. It should now deliver much more.

It has become clear that PR can support other aspects of a business’s marketing activities and again it doesn’t matter how big or small that business is. SEO is one area where PR can directly support a company’s marketing efforts.

Search Engine Optimisation (SEO) is the process of making your website more appealing to search engines and people. Making your site more appealing and visible to the likes of Google ensures that when someone searches for your types of product or service your site appears at the top of the rankings. That’s the golden ticket because the likelihood is that if you achieve that then the person searching will buy from you. Properly optimize your site and you’re in lead gen heaven because if you rank highly for a good keyword then over a third of searches will come to you.

Sounds easy doesn’t it? It’s not. Ranking first is tough. Your SEO strategy needs to better than your competitors because they are all fighting to knock you off the top spot. It might sound like hard work but getting to the top is worth investing time and effort.

So How Does SEO Work?

Search engines like Google send out bots called “spiders” whenever someone types in a search. Google goes away and examines the content of each webpage to tell it what that page is about and then where it ranks. Very little is known about this Google algorithm but choosing the best keywords is crucial. You’ve got to keep the site relevant, active and up to date. Similarly SEO is about generating links from other sites. They play a major part in the ranking algorithm.

So now we get back to PR. You’re probably aware by now that the best way to generate those golden links from other websites – and obviously the ones that carry more weight and are reputable with their readers – is through PR. SEO agencies are great at what they do but in the main they are pretty poor at building those links. Good PR people on the other hand have the experience and the knowledge to get businesses featured in these valued websites. So, get those articles you’re placing into links to your site and you’ll see a big improvement in your site’s rankings. Also, when you’re featured in relevant media and they link to you, you’ll generate referral traffic to your site.

So you can see how the industry has evolved and a good PR person should be contributing to your SEO strategy. Quality coverage is one thing, and great for your business, but the added advantage is it makes that valuable coverage work even harder.

Virtual Reality Is Becoming A Reality

So it seems that Google has declared its hand as far as virtual Reality is concerned. At the Cannes Lion Festival the global giant says it is developing technology that will bring VR to the forefront of our lives. They’ve created a VR experience that they have been testing which apparently involves sharks and jumping off huge heights. Sounds scary. They then look at how the senses react and how this lines up with the feeling of being somewhere else. It’s mind boggling stuff akin to the classic Schwarzenegger film Total Recall. Actually, with Google’s self driving cars project not dissimilar to Johnny Cabs, I wonder whether the company isn’t a little obsessed with this early 90s classic. Will we see Clay Bavor, who heads Google’s VR project, pull a golf ball out of his nose at the next Cannes Festival? Perhaps.

What’s really interesting is the potential of VR and how it will influence and change the way things work in this world. Bavor believes that VR is going to touch everything, with the ability to put you anywhere, to put you in a different space, to create an object in front of you that as far as you can tell it’s really there.

Imagine being in the market for a house and being able to view it without actually going to see it in the flesh. Imagine sitting with your loved ones when they were 20 years younger . Imagine experiencing a holiday to Thailand without stepping on a plane. The possibilities are endless.

I love the idea but there’s no substitute for the real thing. I just hope that they don’t handcuff me to the chair before they put the helmet on my head.

Communication is Critical For Businesses In These Turbulent Waters

 

Been to any BBQs, parties or down the pub with your mates this weekend? How long did it take for the conversation to turn to the EU referendum? Five minutes? Five seconds? I took my son to a kid’s party and it took about 30 seconds before I got involved with another dad on the subject.

We all have our opinions on how we believe the future will pan out and what the country and our leaders should do about it. Of course we’re also very willing to share it with others. We are very vocal about it and we are happy to keep the dialogue going.

We should be the same with our business. Whether you are in the service industry or supply goods you’ll need to regroup and decide on your strategy for the months or years ahead. However, don’t forget your clients or customers during this period. They need reassurance too. They need to know that you’ll continue to deal with them or supply to them in the way you always have. You may want to put out a statement or contact clients individually or use social media channels to communicate with your clients.  Consider their concerns and plan how you’ll answer them in a way that gives confidence in your business.

Now is not the time to be quiet, waiting to see what happens in the months ahead. Keep communicating with your clients and customers. Reassure them during these times that you will be operating as usual and keep the dialogue open in the months to come.

 

Automated Journalism Is On Its Way So Do We Need to Get Our Coats And Turn The Lights Out?

robots

 

Bloomberg’s Editor in Chief issued an internal memo recently announcing that he was pulling a team together to explore how he could introduce more automation in writing. Staff must have been quaking in their boots wondering when their P45s will land on the hot desks and they have to pack their potted plant into a box and walk out. They’re looking at how algorithms can piece information together to create stories in seconds rather than hours. Just imagine that. Just when you thought we are already overloaded with information and news we are going to get even more, and a lot quicker to boot.
So where does that leave the PR industry? What’s going to happen to us? Are all those years of building relations with journalists, understanding their style, the angles they respond to, the kind of stories they look for and the client introductions we’ve made going to go down the tubes? Do we need to get our coats and leave? I don’t think so. Automated systems can only act on the information that’s out there, which will generally be news put out by large companies with huge outreach. Smaller companies and start-ups don’t have that kind of reach so how will automated systems pick up their news and stories? Will there be a portal that gathers news from smaller companies to feed into the system and if so how will that news be managed? How will the good stuff be sorted and plucked from the less interesting stories? There may come a day when stories and news items won’t need pitching out anymore because there’s no one left to pitch to. There may be a time when automated journalists trawl the web looking for stories at source. That just means that we as PR people will be just as busy creating those stories and news items that are interesting enough to alert the algorithm processes to be included in the automated journalist’s inbox. Sound familiar?

PR Gold – Our next free webinar takes place on 21st July

In this webinar we show you how to connect with journalist and bloggers and how to get them to write about your business. We also show you how to write killer content – press releases and thought leadership articles.

It doesn’t matter what size or type of business you have, if you want to generate great media coverage and grow your company then this webinar is for you.

PR expert Andy Brown, MD of GoPR will deliver this must see presentation.

Then in part 2

Getting on top of local SEO

Local SEO refers to search engine activity related to a small geographical area like a county or city

In this session Charlie Travers, MD of Finetune Digital, will review what website owners should and should not do when optimizing their website for local search. He’ll show you the key factors for success and provide tools for optimizing your website presence at local level.

If you have a new start up to get off the ground or a business you want to grow, register now at http://gopr.co/webinar/

 

Why I Disagree With PR Week’s editor-in-chief

There’s an interesting article in today’s PR week on the changing role of public relations over the years. Danny Rogers, PR Week’s editor-in-chief says that while PR may have changed the general position has remained the same. Whilst I agree with that I’m not sure I agree with Mr Rogers’ argument that content is just what we’ve always produced but in a different form these days. That’s fine when it comes to producing storylines and images, but these days PR people are expected to know and provide much more than that. These days PR people, especially those who specialize in particular industries, are expected to know enough to write byline articles, blogs and opinion pieces on the subject. We have become an extension of their marketing team and as such we are required to know as much about the technology or service and then produce well constructed comments about the industry as if we have been working for the client company for years ourselves.

When I first started in PR it was fine to know enough about the client to write a decent press release or case study and even then you’d get a brief beforehand. These days it’s much more involved. We need to get behind the philosophy of the company, understand what they are aiming to achieve then produce compelling content to help them get there. There are no cosy briefs, just a few bullet points to steer us down the right thought path then the rest is up to us.

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